welcome to oneFAPvoice- a positively charged Familial Adenomatous Polyposis community.
- join today!
Bostonians may be seeing stripes this month, thanks to Cambridge BioMarketing, a pharma and biotech ad agency that specializes in orphan drugs. It has wrapped a subway car on the MBTA’s Red Line in zebra stripes to raise awareness of rare diseases.
Why zebra stripes? Rare diseases are often likened to animals in the healthcare industry because of the “rule” that if it has hooves it must be a horse. However, as rare-disease patients and caregivers know, sometimes the hooves belong to a zebra.
“The car is meant to be visually intriguing and invite people in, and then inside the car there are all sorts of statistics and promotional messages around the idea that rare diseases are actually much more common than you think,” Mike Hodgson, chief creative officer at Cambridge BioMarketing, said in an interview.
expertly curated content related to this topic
Amie M. Blanco, MS, CGCEducation: Undergraduate studies at t...
Washtenaw County Man with Rare Genetic Disease Helps Others in Similar SituationImagine the fear and disappointment to l...
polyposis (polypeople)FAP is an inherited condition which main...
FAPtalk Newsletter – Winter Issue 2016Click here to download the Winter 2016...
Stanford HospitalThe Cancer Genetics Clinic is part of St...
Gatekeeper Role of Gastroenterologists and Surgeons in Recognising and Discussing Familial Colorectal CancerThis study aimed to gain insight into th...